Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how? [00:04:29] Territories, channels, products, royalties: Licensing essentials. [00:07:43] Licensing creates revenue and limits competition. [00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements. [00:14:03] Two layers: IP in licensing agreements, risks. [00:18:08] Licensing expands brand through partnerships and products. [00:23:56] Look beyond obvious licenses for brand partnerships. [00:27:40] Licensing intersects our business through relationships and influencers. [00:35:17] Using targeted marketing to attract licensing agreements. [00:41:15] Licensing risk is high due to inventory. [00:46:34] Sales spike, infrastructure key for success. Licenses drive future growth. [00:49:09] Licensing deals simplify agreements for unique products. [00:52:50] Licensing legitimizes business, pays for association. Win-win relationships rare. Invest, start small, learn, then grow. [00:57:19] Long term perspective crucial for success. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By:Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Fulfil.io.https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/Sendlane --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message