#54: Influence is Your Superpower with Zoe Chance

Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower. In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book. For a transcript of this episode, visit: http://opinio...

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A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.