Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM & CDP Attribution with Dan McGaw
Text us your thoughts on the episode or the show! Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance. We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practica...