1454: Mass Persuasion, One User At A Time by Nir Eyal on Digital Marketing
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Episode 1454:
Nir Eyal explains how companies harness the power of mass persuasion through a personalized approach, influencing user behavior one step at a time. By deeply understanding individual preferences and habits, businesses can craft compelling experiences that keep users engaged and build long-lasting loyalty. The article highlights the fine balance between ethical persuasion and manipulation in today's tech-driven world.
Read along with the original article(s) here: https://www.nirandfar.com/mass-persuasion-one-user-at-a-time/
Quotes to ponder:
"Technology shapes the way we think and act by embedding itself into our daily routines."
"When companies align user goals with their own, they create a win-win scenario where persuasion feels like empowerment."
"Building long-term user habits requires understanding what triggers engagement and offering value at just the right moment."
Episode references:
The Power of Habit: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
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