1699: Build Brand Credibility with the “Halo Effect” by Erin Blaskie on Entrepreneurship Advice
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Episode 1699:
Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth.
Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect
Quotes to ponder:
"When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow."
"By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us."
"If your website is beautiful, people assume your work is of the same calibre."
Episode references:
The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035
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Om Podcasten
Optimal Work Daily, presented by the experienced narrator Dan, is a podcast that focuses on enhancing productivity, creativity, and work-life balance. Dan provides clear and engaging narration of thought-provoking articles from leading experts in the fields of work, career development, productivity, and entrepreneurship.
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