1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important
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Episode 1785:
Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand’s power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty.
Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/
Quotes to ponder:
"Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company."
"Apathy is a silent killer."
"$30 million dollars in marketing spend can’t fix what she’s doing to your brand."
Episode references:
Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885
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Om Podcasten
Optimal Work Daily, presented by the experienced narrator Dan, is a podcast that focuses on enhancing productivity, creativity, and work-life balance. Dan provides clear and engaging narration of thought-provoking articles from leading experts in the fields of work, career development, productivity, and entrepreneurship.
Optimal Work Daily is an ideal resource for professionals, entrepreneurs, and anyone looking to maximize their potential in the workplace. The podcast's diverse range of topics, from time management strategies to fostering creativity, provides valuable insights for enhancing performance and achieving career satisfaction, making it a must-listen as you strive to excel in your professional life.
Whether you're aiming to advance your career, boost productivity, or delve into entrepreneurship, Optimal Work Daily offers practical advice and inspiration. Each episode focuses on work, career, productivity, and entrepreneurship, providing you with the tools needed to thrive professionally. Dan's engaging narration and the podcast's insightful content make it an essential daily listen for those dedicated to career growth and success.
This podcast is designed for those passionate about work, career, productivity, and entrepreneurship. It’s your go-to source for practical advice on enhancing your work performance, advancing your career, and exploring entrepreneurship. Each episode offers actionable steps to foster productivity and professional growth, emphasizing the importance of work, career, productivity, and entrepreneurship in achieving your goals.
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