1833: Selling Ideas to a Big Company by Seth Godin on Building Credibility and Corporate Influence
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Episode 1833:
Seth Godin explains why selling ideas requires a different approach than selling products. Instead of relying on urgency or scarcity, ideas spread when they resonate deeply, create alignment, and invite people to see the world differently. His insights reveal how influence grows not through pressure but through meaning and connection.
Read along with the original article(s) here: https://seths.blog/2008/12/selling-ideas-t/
Quotes to ponder:
"Products have benefits. Ideas have to spread by being useful, interesting and relevant."
"The reason most people who try to sell ideas fail is that they forget that ideas that spread win."
"Urgency and scarcity aren’t the point, changing minds is."
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Optimal Work Daily, presented by the experienced narrator Dan, is a podcast that focuses on enhancing productivity, creativity, and work-life balance. Dan provides clear and engaging narration of thought-provoking articles from leading experts in the fields of work, career development, productivity, and entrepreneurship.
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This podcast is designed for those passionate about work, career, productivity, and entrepreneurship. It’s your go-to source for practical advice on enhancing your work performance, advancing your career, and exploring entrepreneurship. Each episode offers actionable steps to foster productivity and professional growth, emphasizing the importance of work, career, productivity, and entrepreneurship in achieving your goals.
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