Ep 85 - Increase Your Profit: Strategies for Marketing and Sales in a Cash-Based Practice with Dr Brenda Heinecke, DPT

 “How do I move from insurance to cash-based clients? “This question is asked regularly by Paid Peeps, and today we are exploring the importance of sales and marketing strategies for cash-based practices and discuss some effective techniques that can help these practices thrive.Think it’s all fancy tips and tricks?You might be surprised at how simple this shift can be - and how OTs are especially primed for this occupation-based messaging.If you like this week's episode, please share the love with a friend.Podcast resources and links: http://www.trishwilliamsconsulting.ca/podcast-resources

Om Podcasten

This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.