#8: Power comes from the “But...” - Donald Norman

For a very special episode, we speak with world renowned design researcher Donald Norman (UC San Diego). Together with Frederik Ueberschär and Caisael Beardow of the MSc study association Infuse, he talks about why he believes Industrial Design Engineering in Delft is the best design school in the world, why he likes being wrong and how power comes from the “But…” References in this episode: Vanity Fair –Lawrence Sher Klaus Krippendorff – The Semantic Turn Nathan Shedroff & Christopher Noessel - Make it so

Om Podcasten

If you’re interested in how a sustainable design professor got mixed up in a global-scale lawsuit between tech giants Samsung and Apple, this podcast is for you. Want to know why innovating is so hard, and why there is no campus radio in Delft? Join our very own Ianus Keller, Teacher of Practice at Delft University of Technology, and listen to the stories of our designers, researchers and teachers.