[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata
📫 Subscribe to the Outbound Kitchen newsletter --- Ask: Submit your questions here (anonymous) --- 3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency: What to include in your prospecting videos What to say in your video When to send a video ---- Here's one example of a video that Kayla uses, and you can start using now. ---- Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn. Kayla Cytron-Thaler is a Partner Development Manager at Drata. Kayla's notable achievements on her journey include: Sending more than 5,000 prospecting videos Now sends around 200 per month at Drata Connect with Kayla on LinkedIn: https://www.linkedin.com/in/kayla-/ --- 📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/ Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/ --- Chapters (00:00) Introduction and Background (00:58) Starting with Video Prospecting (01:53) Progression to Personalized Videos (03:20) Using LinkedIn for Video Prospecting (04:19) LinkedIn vs. Email for Video Prospecting (05:45) Why Video Works (06:42) Creating Authentic and Personalized Videos (07:31) The Challenges of AI-Generated Videos (08:31) Using Video for Job Search (09:30) Routine and Process for Recording Videos (10:49) Researching and Personalizing Videos (11:44) Calling Out Frustrations and Pain Points (13:10) Sending Videos to Connects on LinkedIn (16:05) Choosing Who to Send Videos To (17:26) Sequencing Videos and Nurturing Prospects (18:24) Using GIFs in Video Prospecting (19:52) Balancing Video Prospecting with Other Outreach Channels (22:12) Framework for Recording Videos (24:09) Personalized Videos vs. Group Videos (25:00) Using GIFs on LinkedIn (27:18) Scaling Video Prospecting (28:46) Realistic Expectations and Avoiding Perfectionism (30:05) Common Mistakes in Video Prospecting (31:03) Keeping Videos Short and Focused on the Prospect Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe