[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue
📫 Subscribe to the Outbound Kitchen newsletter --- Ask: Submit your questions here (anonymous) --- 3 things you'll learn from the playbook of a top cold caller in 2024 How to meet your prospects in the buyer's pyramid Sam's favorite cold-calling opener How to engage prospects and encourage them to ask questions. Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer. Sam Byassee was a cold caller at Apex Revenue and is now an Account Executive at TitanX (formerly Phone Ready Leads®). In the past 6 months at Apex Revenue, Sam: 100% 1:1 convos over the phone Booked 200 Meetings 870 Activated Leads: The prospect requested more info and a follow-up 3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-byassee-72b009152/ --- 📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/ Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/ -- Chapters (00:00) Cold Caller (01:24) Learning from Apex Revenue (03:43) Detaching from the Outcome (06:07) Segmenting the List (08:05) Account Segmentation (09:58) The Role of Apex Revenue (13:46) The Cold Calling Opener (15:39) Dissecting a Cold Call (21:20) Engaging Familiar Prospects (21:49) Building Genuine Interest (22:16) Adapting to Engage the Prospect (23:14) Skipping Parts of the Script (24:09) Handling Objections (24:39) Tracking Call Dispositions (25:06) Updating Call Results (25:36) Follow-up Strategies (26:04) Common Objections (26:28) Understanding the Prospect's Needs (27:27) Keeping the Prospect Talking (27:55) Boosting the Prospect's Confidence (28:52) Listening to Calls for Improvement (29:21) Flipping 'Not Interested' to 'Not Now' (30:19) Tracking Conversations and Activated Leads (31:17) The Four I's: Info, Intrigue, Intent, Interest (32:14) Improving the 'Not Interested' Metric (32:43) Asking Better Questions (33:10) Working on Openers and Delivery (34:06) Listening to Calls for Breakdowns (35:34) Understanding the Prospect's Needs (37:29) Avoiding Pitch Slapping and Feature Dumping (39:21) Trusting the Prospect's Timing (40:19) Focusing on Problems, Not Features Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe