Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Get ready for a quick hitting, last topic standing battle of badass sports and pop culture takes. Sports heavyweights Michelle Beadle and Peter Rosenberg pit the biggest, wildest, and most hyped sports and pop culture stories against each other in a topical “Royal Rumble” that will determine who or what is the biggest story on Planet Earth this week. Each round, two newsworthy stories are thrown into the ring and Beadle and Rosenberg will debate which one should stay and which should be thrown over the top rope. They’ll spend the next 90 seconds sounding off on the remaining story, but hang on...when the buzzer sounds, a new story enters the ring and they’ll do the whole thing all over again! One story stays and one is eliminated. The battle continues until one final story is left standing. Wondery’s new show is a fast-paced and gutsy blitz through the week where no topic is off limits, but only one doesn’t get thrown OVER THE TOP! Listen to Over The Top on the Wondery App or wherever you get your podcasts. Listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/over-the-top/ now.