#58- Powering Growth in Home Services - Leveraging the Call Center & Diverse Marketing Strategies
Summary: In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising. Key Takeaways: The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in s...