#64- Mastering Marketing For Your Plumbing Business with Aizik Zimerman
In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing. Discussion Highlights: Value-Packed Membership Program: Creating a membership program that off...