9. How to Introduce Storytelling into Packaging Design w/ Jess Williams

We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point  of the consumer journey. 

Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands. 

Be prepared to take notes!

Connect with Jess:

LinkedIn:

https://www.linkedin.com/in/jelewil/

Studio Site:

http://communalcreative.com


Or Catch up with me Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

Om Podcasten

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs