Package Design Unboxd - with Evelio Mattos

Paper, Packaging Design's Secret Weapon | Ep 40

av Package Design Unboxd - with Evelio Mattos | Publicerades 1/21/2021

A big part in packaging design is selecting materials. Are the materials strong enough, flexible enough, do they produce the right amount of cushion? But beyond the protective properties of packaging, we need packaging to connect with consumers and the fastest way to do that is through touch. Selecting paper is an artform. Selecting paper for its printability, scuff reduction, and texture that can communicate emotion is critical.  In Episode #40 of Package Design Unboxd, we speak to Sabine Lenz of PaperSpecs. The queen of paper breaks down the power of paper, how it works with foil, ink, and how professional designers need to spec paper for production.  One of the defining characteristics of paper is the tactile connection to the physical world, no glass screens, no digital downloads. Paper makes you feel something real through sight, sound, and ultimately touch.  So for everyone that's designing packaging and want to level up your packaging design toolset - Listen in to Package Design Unboxd. **Leave Some Feedback: What would you like to learn more about in future episodes? Who should we interview in the packaging industry? Did you enjoy this episode? If you did, please leave us a review here. Subscribe to Package Design Unboxd on iTunes ** Learn why Factory-Direct Packaging is the future of buying packaging - Connect with Sabine Lenz: Here's her super necessary website: PaperSpecs Connect with Sabine on LinkedIn Connect with Evelio Mattos on LinkedIn

Om Podcasten

The Packaging podcast that unboxes everything you need to know about packaging from the people in packaging. Design, engineering, materials, manufacturing, and how to save the planet with sustainable packaging. Gain insight into the packaging industry from global experts in topics that range from concept development of packaging to material selection and recycling. Learn the trade tricks from experts that live and breathe packaging every day and level-up your own packaging game. The Package Design Unboxd podcast is hosted by Evelio Mattos, Creative Director of Packaging Design