Account-Based Marketing with Mason Cosby, Director of Growth at Gravity Global
In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth. Some key topics in this episode: • The goal of ABM • What goes into the content marketing behind an ABM campaign • How being more interesting offline can help you with content • Organic vs paid strategy on LinkedIn • How to build warm relationships with prospects • Some key points of advice from Mason's podcast guests • What can build you as a leader • How to position yourself as a partner versus a vendor Guest: Mason Cosby [https://linkedin.com/in/masoncosby] Gravity Global [https://www.linkedin.com/company/gravityglobal/] (& Mojo Media Labs [https://www.linkedin.com/company/mojo-media-labs/]) See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]