Elevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing
Here are some of the key topics that Joseph and Paris discussed in this episode: • (3:10) Account-based marketing vs. building relationships at scale • (5:21) How to differentiate your brand • (7:12) What Is relationship enablement? • (9:37) Testing with paid search or paid social? • (11:44) How to measure the success of your paid social copy • (14:04) Is podcasting beneficial for B2B companies? • (18:10) What are the skills of a great marketer? • (23:03) How to establish credibility as a podcast host • (29:08) 3 Tips for building a personal brand • (31:27) How to grab people's attention on social media • (32:08) The psychology behind how people buy • (34:57) Pricing: the positioning tool many B2B marketers forget about Guest: LinkedIn [https://www.linkedin.com/in/joseph-lewin/] Proofpoint Marketing [https://proofpoint.marketing/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]