First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

Here are some of the key topics that Jessie and Paris discussed in this episode: • The approach of BDEX for cleaner and more privacy-compliant data • Transitioning past third-party data to marketing with quality first-party data • Ethical marketing and why it's profitable to do what's right in business • Leveraging Dark Social • Balancing personal branding and company branding Guest: LinkedIn [https://www.linkedin.com/in/jessie-lizak/] BDEX [https://www.bdex.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]

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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!