Go-To-Market Strategy & Sales-Led Growth with Rafael Oezdemir, CEO at Zendog Labs
Here are some of the key topics that Paris and Rafael discussed in this episode: • Full-stack go-to-market (GTM) framework of Zendog Labs • The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey • Should a startup lead with ICP First or Product First & when a startup should choose an ICP • How marketing helps with establishing a product-market fit • Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand. • Blue ocean vs red ocean strategies • 3 tips on how to raise more investments as a startup in the current environment Guest: Rafael Oezdemir [https://linkedin.com/in/rsoezdemir] Zendog Labs [https://www.linkedin.com/company/zendog-labs/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]