How the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner
Here are some of the key topics that Andrew and Paris discussed in this episode: • How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies? • Why marketing and sales should stop fighting • How the love of journalism & its principles gets you earned media and the right B2B story • The fast fail/fast fix approach • Feedback loops and Andrew's loop group concept • The rapid A/B testing cycle of Andrew for creatives • What are micro-influencers, how can they help marketers, and how to use them? • Lessons from B2C that B2B marketers can learn • The power of free knowledge Guest: LinkedIn [https://www.linkedin.com/in/andrewahoerner/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]