How to Grow, Market, and Monetize Your Podcast with Jeff Umbro
In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. But as Jeff Umbro puts it, it's not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth. 00:00 Introduction 00:30 About The Podglomerate 04:05 Why Start a Podcast? 10:37 Effective Podcast Advertising 22:17 Podcast Measurement and Analytics 26:48 Innovative Podcast Formats 32:45 Jeff's Favorite Podcasts Connect with Us: 1. Jeff Umbro [https://www.linkedin.com/in/jeffumbro/] 2. Paris Childress [https://www.linkedin.com/in/parischildress/]