Protect and Grow Your Business with Cybersecurity Expert Curphy Smith

In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape. In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand's resilience against cyber threats while driving growth. 00:00 Introduction  02:13 -AI in Cybersecurity and Marketing  07:12- Lead Generation Strategies  13:11- How Fear Influences Cybersecurity Sales  18:22- AI-Driven Cybersecurity Solutions  21:10- The Human Element in Cybersecurity  26:11- Marketing Hooks and Conversion Funnels  38:01 -The Role of Social Engineering Training 39:21 -Balancing AI and Genuine Content (39:21) 48:00 -Conclusion Connect with Us: 1. Curphy Smith 2. Paris Childress

Om Podcasten

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!