The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Here are some of the key topics that Fred and Paris discussed in this episode: • Google Quality Score & its importance for ad rank • The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads • The impact of automation on how to optimize search marketing campaigns • Ad Creative optimization with AI Image Generation Tools • What are the skills you need to become a Google Ads Expert today • What is value-based bidding • What is the biggest mind shift in PPC history Guest: LinkedIn [https://www.linkedin.com/in/frederickvallaeys/] Twitter [https://twitter.com/siliconvallaeys] Optmyzr [https://www.linkedin.com/company/optmyzr/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing] Mentioned Resources: 2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys 2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys DALL·E 2 [https://openai.com/dall-e-2/], AI Image Generator