When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio
Here are some of the key topics that Andrea and Paris discussed in this episode: • How having an SDR experience helps in a marketing role • How SaaSOptics [https://saasoptics.com/] merged with Chargify [https://www.chargify.com/] to become the brand Maxio today & how the merger impacted Andrea's role • Saaspedia's organic play for ranking in the SERP with SaaS topics • How to create successful gated content & what are the benefits of gated vs. ungated content • What is the most important success metric for a SaaS company • How creating a powerful strategic narrative strengthens your brand • What is the B2B SaaS Maturity Curve • The shift from traditional subscription models to usage-based pricing • Cash accounting vs. accrual accounting Mentioned resources: SaaSpedia [https://saasoptics.com/saaspedia/], the encyclopedia of subscription & SaaS finance terms and metrics SaaSpedia, Annual Recurring Revenue (ARR) [https://saasoptics.com/saaspedia/arr/], article Guest: LinkedIn [https://www.linkedin.com/in/andrea-wunderlich/] Maxio [https://www.maxio.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]