Why Put Customer-Centric Marketing First with Drew Brucker of LASSO

Here are some of the key topics that Drew and Paris discussed in this episode: • Why curiosity is one of the keys to career success • Better focus and performance in the workplace with the concept of deep work • The challenges of working in a startup environment • The post-pandemic state of the events industry • New vs. old marketing – and why the fundamentals never change • The value and use of customer research & the customer-centric approach • What is 5 to 9 marketing or marketing after-hours • 🔥 Fire Questions Challenge Resources Mentioned: Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt  Guest: LinkedIn [https://www.linkedin.com/in/drewbrucker/] LASSO [https://www.lasso.io/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]

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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!