042. WHY SMART GOALS ARE NOT ENOUGH

A very warm welcome, today we are looking at the power and significance of having clear business goals, and why it’s such a big deal for you and your business. Imagine you're driving somewhere new without SatNav and there aren't any road signs for you to follow. You might head roughly in the right direction and with perseverance, eventually stumble upon where you need to get to, but you'll likely take plenty of wrong turns and waste a huge amount of time in the process. Running a business without clear goals is very much like that. It's a bit tongue-in-cheek, but it’s a straightforward example. Clear goals are the backbone of any successful business. They give you direction, keep you motivated, and ensure that everyone is working and heading in the same direction, which is essential and helps to keep your role fun and far easier day-to-day.   www.philippacraddock.com

Om Podcasten

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.