062. ESSENTIAL MARKETING STRATEGIES FOR CREATIVE BUSINESSES: BOOST VISIBILITY, BUILD TRUST, ATTRACT CLIENTS

Are you feeling overwhelmed by all the marketing strategies you 'should' be following? In this episode, I'm sharing what I believe works for small creative businesses - practical, high-impact approaches that don't require huge budgets or endless hours. From my years of experience growing two seven-figure businesses, I'll show you exactly where to focus your efforts for the greatest impact.    Key Moments: [00:00] Exploring one of the biggest challenges for small businesses: How to prioritise your marketing on a budget [01:27] How do you choose a marketing strategy?: My advice as one creative to another [03:00] The foundation of effective marketing - Getting crystal clear on who you're talking to and what they really want/need  [04:07] Defining your value proposition: Understanding why someone chooses you over another [04:39] Build trust and loyalty: Having a clear and consistent message [05:30] Building genuine relationships: This is the most powerful marketing tool you already have [12:36] Simple website essentials that convert visitors into clients [16:03] Local SEO secrets that attract your ideal clients [19:35] Gain trust and authority: Content marketing and social proof to showcase your expertise without overwhelming you [22:18] Social media simplified: Which platforms actually matter for your business? [23:53] Email marketing: Your most reliable tool for building lasting relationships [27:22] Paid advertising: When to invest and how to start small [30:56] Tracking your results: Simple ways to measure your success [34:12] Quick recap of the episode   Notable Quotes: "Exceptional service is your greatest marketing tool. When you consistently deliver value and make your clients feel seen and appreciated, you build loyalty that leads to natural growth." "You don't need to be everywhere - you need to be where your ideal clients are, showing up consistently with value that matters to them." "Word-of-mouth marketing isn't about referral programs - it's about creating experiences so remarkable that people can't help but talk about them."   Resources Mentioned: Episode 028: How to Gather and Use Testimonials Episode 055: SEO Strategies for Small Businesses Episode 057: Collaborating for Business Growth Episode 061: Setting Boundaries with Clients  Read This Week's Full Journal Post Website: www.philippacraddock.com Email: news@philippacraddocl.com   Share Your Insights Which marketing strategy feels most natural for your creative business? I'd love to hear what's working for you and what feels challenging. Please do share your experience with me on Instagram - I personally read and respond to every message!   Never Miss an Episode Subscribe to our weekly newsletter for behind-the-scenes insights and early access to new content. Each week, I share additional thoughts on building a sustainable creative business, plus exclusive resources to help you implement what you've learned.      

Om Podcasten

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.