090. WHY CARE AND DESIGN MATTER IN BUSINESS

What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience   Key Moments: [01:37] Introduction to Sir Jony Ive and how his design philosophy relates to creative entrepreneurship [02:19] The myth I want all of us to let go of - that efficiency should always win over care and design in business [03:26] The concept of "principled service" and how it transforms creative businesses [06:20] How people can sense when something has been made with care [10:07] Finding order in chaos - bringing calm to a noisy world through thoughtful design [17:32] The importance of "markers" - details that most people will never consciously notice [21:16] Remembering your "why" and incorporating small acts of care into your business   Notable Quotes: "Care is the invisible ingredient that transforms good work into something truly memorable. When we design with intention and genuine care, our clients feel it-even if they can’t always see it." "In a world obsessed with efficiency, it’s the thoughtful details and human connection that set creative businesses apart. True design is about so much more than how something looks; it’s about how it makes people feel."   Resources Mentioned: Read: This Week's  Full Journal Post Interview: with Sir Jony Ive Handbook: Join The Waitlist  Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: Where do you incorporate care into your creative business? I'd love to hear which small acts of thoughtfulness make the biggest difference for your clients. Share your reflections with me on Instagram - I read every message and look forward to continuing this conversation.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights and be the first to gain access to new offerings, and exclusive resources, along with receiving weekly guidance on building a business that honours both your creativity and your desire for sustainable growth.  

Om Podcasten

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.