107. WHY THERE'S NEVER BEEN A BETTER TIME TO BUILD A SMALL CREATIVE BUSINESS (AND WHAT ACTUALLY WORKS)

The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion - driven primarily by solo entrepreneurs and small teams. So why in these seemingly booming times do many creative entrepreneurs still feel like they are struggling? Today we explore the disconnect between this massive opportunity and the way most creative entrepreneurs are trying to build their businesses - and reveal the three key shifts that are making all the difference for those who are succeeding. You will discover you are more ready than you think...   Key Moments: [00:00] Challenging conventional wisdom about creative businesses [02:00] The incredible scale of the creative economy - UK and global figures [05:53] Why creative businesses still struggle despite market strength  [08:58] The three real reasons creative entrepreneurs get stuck [11:44] Why now is actually the perfect time for creative businesses  [17:33] What's working now - key shifts for success [17:50] First shift: Identity over tactics [19:33] Second shift: Building around your natural strengths [20:59] Third shift: Sustainable systems that support creativity  [23:45] Your place in the creative economy and next steps   Notable Quotes: "What's easy for you is often impossible for your clients - that's exactly why they need you." "The creative entrepreneurs who are succeeding aren't starting with marketing strategies or business plans. They're starting with a fundamental shift in how they see themselves."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Pinterest Experiment Guide:  Follow Along with My Pinterest Experiment  Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: How has your perspective on your creative business changed after hearing these market insights? I'd love to hear what resonated most with you - send me a DM on Instagram. I really do read and respond to every message, however old the episode - your insights often inspire future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights from each episode, plus exclusive resources and first access to new offerings. You'll get the deeper context that makes each episode even more valuable.  

Om Podcasten

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.