005. CONFIDENCE WITH PRICING - IT'S MORE THAN MATHS, MARK-UPS & MARGINS

Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that, when thoroughly understood will transform your business. Some of the steps are common sense, but others might surprise you. These nine steps were game changers for me. I believe they'll make a massive difference for you too. And it's not just about numbers.  Effective pricing isn't simply a matter of maths, mark ups and margins. It's about aligning your prices with the value you provide, meeting your customers' expectations, and ensuring your business thrives - all while promoting a healthy work-life balance. I feel so strongly that a successful business is a combination of doing good, being highly profitable and helping you to live a healthy life/work balance, and I hope these nine steps will help you within your own business. My mission as I am talking to you, is to empower entrepreneurs like you to build viable and sustainable ventures. So let's begin! Confidence with pricing guide www.philippacraddock.com Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings.        

Om Podcasten

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.