Applying B2B Marketing Strategies for Growth | Marc Bitanga
Meet Marc Bitanga, a seasoned B2B marketing leader and fractional CMO, with experience working with top companies like SAP and Hootsuite. Marc shares his insights on developing effective marketing strategies, building high-performing websites, and the importance of continuous testing and optimization. He also discusses the power of qualitative insights, the role of a website as a "silent salesperson," and practical advice for aspiring marketers.