B2B Marketing for AI-Powered Insurance Underwriting | Maja Hamberg from SixFold
In this episode of Pathmonk Presents, host Ernesto interviews Maja Hamberg, head of marketing at SixFold, the first genAI solution for insurance underwriters. Maja discusses how SixFold is revolutionizing the insurance industry by bringing efficiency to the underwriting process through AI-powered solutions. She shares insights on their B2B marketing strategies, including the importance of website optimization, content creation, and leveraging conferences for lead generation. Maja also offers valuable advice on staying up-to-date with marketing trends and focusing on key tasks for maximum impact in B2B marketing.