Mastering Content Strategy for SaaS Startups | Karina Babcock from Causely
Join us as we dive into the world of SaaS marketing with Karina Babcock, a marketing consultant for Causely. With extensive experience in enterprise software and SaaS, Karina shares valuable insights on content strategy, customer marketing, and organic growth techniques. Learn how she helps startups navigate their early stages, engage with relevant communities, and maximize the impact of their content. Discover tips on SEO, community engagement, and the importance of balancing strategic thinking with hands-on execution in the fast-paced startup environment.