Pioneering E-commerce in Outdoor Equipment | David Smith from Arns Equipment
Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!