Uncovering B2B Marketing Strategies in Healthcare | Adam Rosenberg from Rx Lightning
In this enlightening episode, we welcome Adam Rosenberg, Senior Director of Marketing at Rx Lightning. On top of sharing insights into how Rx Lightning is transforming traditional medical processes and presenting their effective digital platform; Adam also delves into effective B2B marketing strategies in the healthcare sector, emphasizing the importance of SEO, content creation, and networking. This episode offers valuable lessons on combining technology and marketing to solve complex healthcare challenges and improve patient outcomes.