#12 Talking Talent: Vanessa Fontaine talks female leadership in the Music industry and the joys of life in Ibiza
Vanessa Fontaine Bio:
I am a highly motivated and creative marketing industry leader.
Experienced in an array of marketing, production and communication disciplines and channels including: Commercial strategy, talent booking and programming, large scale events and stand alone event production, festival programming and production, brand marketing, digital content, brand entertainment, sponsorship, licensing, communications, production, activations and sales promotional campaigns.
Extensive experience and training as a team leader and strategic thinker with a focus on developing innovative and highly commercial marketing solutions, campaigns and events for a broad spectrum of companies and talent. Personal contact and interaction with clients and agencies is one of my biggest assets, combined with the ability to make complex projects real with multiple stakeholders. I have strong skills in many forms of communication, consider myself a true team player and work well internally managing the process of bringing projects and campaigns to fruition. I truly thrive within a cutting edge, highly creative and open-minded environment.
WORK EXPERIENCE
Vice President – Experiential and Activation – Live Nation. Jan 2020 – to date
* Head of Experiential and Activations Dec 2011 – Dec 2019
LIVE NATION www.livenation.com
London
Approached to set up a new Experiential Division within Live Nation, which launched in Jan 2012 to create a new revenue stream to the business. The aim was to create engaging, entertaining and memorable experiences for brands and their consumers across Live Nations festival portfolio (32 UK festivals) to date. As well as working with artists from all genres and brands across Live Nation's touring schedule or stand-alone shows/talent bookings for independent brands/clients. With over 20 years’ experience in the industry, I have not only built up a world class reputation for memorable campaigns and the production of first class, large scale events and campaigns, but also have an enviable contact list.
Brands I have worked with most recently are (case studies available)
Carlsberg, Smirnoff, American Express, Pepsi, Coop, Canada Goose, Ford, Hilton, Heineken, UEFA, TIGI, Vans, BMW PGA Golf, Captain Morgan, Primark, Bose, JBL, Aussie Haircare, Jack Daniels, Spotify, Pantene to name but a few.
* Owner - Talent Works Agency
Jan 2019 – to date
Full service, female focused, influencer and talent agency
Campaigns, bookings, management
www.talentworksagency.com
* Director – Scarlet
May 2009 – December 2011 (2 years 8 months)
Talent booking, Partnership deals and producer of various events and digital content for several well-known clients.
Produced the Radio 1 Ibiza weekend event at Space, Ibiza. (On air for 12 hours)
Talent booking for Radio 1, Ibiza weekend and One Big Weekends.
(Mark Ronson, Fatboy Slim, Deadmau5, Chemical Brothers, Example)
Partnered British Airways with F1 Rocks and booked talent for F1 Rocks events.
Booked talent for various Red bull F1 events. – Monaco, Red bull F1 Christmas Party. (Kasabian, Gorillaz, Foals, Rudimental)
* Represents Music Management – Owner
1998 – 2008 (10 years) London, United Kingdom
As well as having a wealth of event management projects on the go, I also represented internationally recognised names on the EDM DJ circuit for over a decade
* Tiesto
* Mark Knight
* Seb Fontaine
* Dirty South
* Nic Fanciulli
* Circulation... and many more.
Connect with Vanessa: https://www.instagram.com/scarletness/