Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?
In this week’s episode
Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client
It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explains more about the special low-cost purchases that can help convert prospects into regular clients
And, is the future of IT support in the hands of artificial intelligence? This week’s featured guest is working on a system to help your MSP shoulder some of the heavy lifting
Featured guest
Thank you to Lucas Meadowcroft from Tribu for joining Paul to talk about how artificial intelligence could be help you deliver IT support in the future.
Pushing the boundaries when it comes to tech & innovation, his mission is to change the MSP industry forever. For more than 17 years he has served a diverse range of businesses, from start-ups to scale-ups, with the highest calibre in helping businesses leverage the latest technology trends, digitally transforms organisations and drive competitive advantage.
Connect with Lucas on LinkedIn.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini
Paul suggested listening back to Episode 91 for more on the subject of risk reversals and guarantees
Register for a free copy of Paul’s book
Thank you to Stormie Andrews from the Yokel Local marketing agency for recommending the book Post Corona by Scott Galloway
In the next show on November 16th Paul will be joined by Todd Kane from Evolve Management Consulting, talking about how to run your business instead of your business running you
Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to the show. We only recently celebrated our 100th episode, but this
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le