Episode 137 includes:
How (and why) your MSP should dominate YouTube
The technical set-up to give your phone person
Plus on the show this week, which tools do MSPs always get wrong
Featured guest
Thank you to Ben Spector, Zomentum's Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP.
Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he's been working in two capacities. First as Product Manager with Zomentum, leveraging his previous experience running an MSP to shape Zomentum's development roadmap. Second as a mentor to other MSP owners, delivering tactical support to help solve their operational challenges, focussing mostly on their tools, systems, and processes..
Connect with Ben on LinkedIn:
https://www.linkedin.com/in/benspector1/
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
Paul advised listening back to last week's episode about finding a great 'phone person':
https://www.paulgreensmspmarketing.com/podcast/episode136
Find out more about Paul Green’s MSP Marketing Edge:
https://www.mspmarketingedge.com/
Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business
https://www.paulgreensmspmarketing.com/podcastbook/
Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday:
https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng
Thank you to Neil Renwick from MSP Dark Web for recommending the book Launch by Jeff Walker:
https://www.amazon.co.uk/Launch-Internet-Millionaires-Anything-Business/dp/1501226614
In next week's episode, Paul will be joined by Shoaib Laher from As.a.Service, to talk about the challenges facing MSPs around the world
Subscribe to Paul's YouTube channel:
https://www.youtube.com/mspmarketing
Subscribe to this podcast using your favourite podcast provider:
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le