Episode 19: Physical helpdesk buttons for your users
In this week’s episode
You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets – Paul explains more about physical Helpdesk Buttons
As your MSP grows and the temptation increases to financially reward your staff, Paul suggests this might not be the best use of your money
Also in this week’s show, how re-selling websites can be an easier source of monthly recurring revenue. And Paul answers a question from an MSP about the best way to test a direct mail campaign
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
The brilliant solution for giving your clients physical helpdesk buttons is from helpdeskbuttons.com
Join Paul and over 600 MSPs in his Facebook group
James Lyon from mspwhitelabelwebsites.com was Paul’s guest talking about selling white-label websites
Thank you to Andy Newbrook from Crusade Computers Solutions for the question about direct mail
The guest on March 31st will be Tracy Pound from Maximity talking about the best way to converse with prospects
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Here’s what’s coming up in the show.
James Lyon:
We’re offering a refresh, completely free, which would encourage them to stay on board as well. It is very much about longterm revenue and that longterm profit generation as well.
Paul Green:
We’ve also got a very clever idea for some physical help desk buttons that you can give to your clients. And we’re going to answer a question from an MSP about whether or not he should test his marketing to a general audience or a very specific vertical.
Voiceover:
Paul Green’s MSP marketing podcast.
Paul Green:
Have you ever had that thing when you’ve been out for lunch or dinner with some of your friends, but people who don’t own their own business, people who are employees, wage slaves, and the bills come in and however much the bill is, you’ve just grabbed it and you’ve said, “I’ll get this.” And they’ve all looked at you with astonishment on their faces, because there’s actually a couple of things happening in this situation.
Paul Green:
The first thing is when you’re grabbing it, you’re fully intending to put that on your business aren’t you? You’re fully intending for the business to pay for it and essentiall
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le