Episode 30: What your MSP can learn from Iron Man

In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has combined with the global pandemic to create new opportunities for MSPs Also this week, a listener to the show may not have a problem with recruiting 1st line technicians, but asks Paul for some advice on attracting those with greater experience Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 5 in which Paul discussed the legendary book Influence by Dr Robert Cialdini Register for a free copy of Paul’s book Paul’s special guests was Heather Harlos from Bitdefender talking about how marketing has changed in the digital age, in which the customer relationship tool HubSpot was mentioned Many thanks to Justin Chapman from Press Start Ltd for the question about recruiting 2nd and 3rd line techs (listen back to some great ideas for recruitment adverts in Episode 23 You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in this week’s show. Heather Harlos: It’s not always the right time to ask somebody to buy something, I think that’s something that salespeople miss. You probably shouldn’t ask them to buy something yet. Paul Green: We’re also going to be talking about email subject lines that get opens, because email marketing is still a powerful thing to do. And, how to recruit second and third line techs. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So our family, along with around about 50 million other families around the world, have now got Disney Plus. I have to say, it’s a pretty good package, isn’t it? You’ve got your Star Wars in there, you’ve got all your classic Disney stuff, you’

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le