Episode 43: What to do when prospects don't reply to your emails
In this week's episode
It's an all-too-familiar tale. You've had an awesome meeting with a prospect, but when you go to follow them up... they ignore you! Or that's the way it seems. Whatever the reason they're not getting back to you, this week Paul offers a brilliant technique to get a response
Also in this week's show, did you know that your marketing targets different areas of your prospect's brains? Understanding which part is the most important will help to increase the effectiveness of your message
If you've ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what's changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show - MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz
Find out more about Paul Green's MSP Marketing Edge
Paul's special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload
Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul's special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of 'branding'
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tu
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le