Episode 66: Why your MSP should pay YOU before anyone else
In this week’s episode
It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays you, the owner, first. And how hiding away money could actually help you spend more in the right areas, such as on your marketing
Also on this week’s show, does your MSP do sporadic maketing, or does it have a marketing machine? If so, like all good machines, it should operate with a rhythm. Paul explains how to get your marketing machine oiled up and working like clockwork
Plus, another expert from the world of productivity – check out how to get more done thanks to our expert from Todoist
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the books Atomic Habits by James Clear and Profit First by Mike Michalowicz
Find out more about Paul Green’s MSP Marketing Edge
Paul’s special guest was Brenna Loury from Todoist, talking about how to improve time management and productivity
Many thanks to Martin Baulig from Cloud Console for recommending the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On February 23rd Paul will be joined by Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to Order 66. Here’s what’s coming up in this week’s show.
Brenna Loury:
By the end of the day, you’re like, “Oh, I didn’t work on this huge task that I’m supposed to work on because I was focusing on all of these other small things that are competing for my attention.”
Paul Green:
We’re going to be talking about a service that makes your marketing really easy by giving
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le