Episode 67: How to get more referrals for your MSP
In this week's episode
Sure, you may get SOME referrals from happy clients – but why don't they all send potential new clients to you? This week Paul explains why there are many potential referrals you're not aware of and what you can do to make them appear
Also on this week's show – there are some big opportunities that can put you in the best position for growth this year. And Paul's joined by an expert technology analyst to discuss them
Plus, how do you motivate a sales person (it's easier than you might think). And there are more details on Paul's free marketing webinar
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned MSP sales experts Fiona Challis from The Next Gen Sales Acceleration Academy and Paul Lloyd from Sellerly (he was a guest in Episode 57)
Paul discussed the power of Social Proof as detailed in the brilliant book Unstoppable Referrals by Steve Gordon
Find out more about the book that you can call your own from Paul Green's MSP Marketing Edge service
Sign up for Paul's free webinar the Live MSP Monthly Profit Booster
Paul's special guest was Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP
Many thanks to Mark Edwards from Whiteboard Strategies for recommending the book Skin in the Game by Nassim Nicholas Taleb
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On March 2nd Paul will be joined by John Vuong from Local SEO Search, talking about how to rank better in search results
Also on next week's show there's the chance to win 6 months premium from Todoist thanks to Brenna Loury
Please send any questions, ideally in audio-form (or any other feedback) to
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
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Paul Green is a le