Episode 73: Stop your MSP’s staff repeating the same mistakes
In this week's episode
Does your team make the same mistakes again... and again... and again? Ever considered that this is actually down to you? This week Paul has some great insight into how you can eliminate this problem
Also on this week's show, a financial expert joins Paul to talk about which numbers you need to focus on, to grow and increase your profits
Plus, what's your 'happy balance' score? Paul explains what this is and how you can improve it
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul recommended the books The Checklist Manifesto by Atul Gawande, The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow
Register for a free copy of Paul's book
Paul's special guest was Stephen King from GrowthForce talking about how to get your pricing right
Many thanks to Paul Charnock from Plexa for recommending the book The Chimp Paradox by Dr. Steve Peters
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On April 13th Paul will be joined by John Davis, the 'Corporate Action Hero' talking about how to become a better version of yourself in business
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing podcast.
Paul Green:
Hi there. Welcome back, and how are you doing today? Here's what we've got coming up in this week's show.
Stephen King:
Pricing is the single most important decision any business will make. It's the difference between companies that are knocking it out of the park and those that are struggling to survive.
Paul Green:
I'm also going to tell you how you can get a free copy of my book on MSP marketing. I'll tell you about that later in the show, and we'll be talking about how to stop your staff making the same mistakes over and over again.
Voiceover:
Paul Green's MSP Marketing Podcast.
Paul Green:
But let's start this week by tal
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le