Episode 83: Get other businesses to refer clients to your MSP
In this week’s episode
One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competition with you, and form a strategic partnership. Paul tells you how to do that in today’s podcast
Also on the show this week, we all know web traffic can be increased with better Search Engine Optimisation, but is it really something you can do yourself?
Plus listen for a special interview with an MSP who increased the scale of his business by acquiring 10 other MSPs within the last 5 years. It’s a fascinating conversation and there could be elements that you could copy within your business
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s the blog post Paul mentioned on the subject of ‘Can I DIY my own SEO?’
Try a Udemy course if you’d like to try to learn more about SEO
Find out more about Paul Green’s MSP Marketing Edge content service, that includes a book that you can call your own
Paul’s special guest was Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years, plus the revolutionary connectivity solution Neutrino8
Many thanks to Andrew Eardsley from MSP Easy Tools for recommending the book Eat That Frog! by Brian Tracy
On June 22nd Paul will be joined by Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hi there. Hello. Welcome to episode 83. Here’s what we’ve got coming up for you this week.
Ian Maclellan:
Over the last five years, I’ve bought 10 MSPs, I’m very happy to give guidance if anyone wants to try this.
Paul Green:
That’s Ian Maclellan. An MSP owner, who’s going to be on the show later on today. We’ve also got Andrew Eardley another MSP. He’s going to be back later on towards the end of the podcast to suggest a great book suggestion for you. We’ll also be talking about how you can set up joint ventures with other companies that have exactly the same clients as you, that aren’t in com
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le