Episode 90: Grow revenue per seat and reduce overheads
In this week’s episode
Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth, there are really just three things to focus on. This week Paul looks at the right way to think about your business’s growth
Also, how would your MSP cope if you suddenly disappeared… literally, right now? From kidnapping (!) to illness, there are several events that could take you away from the business unexpectedly. Paul explains what you can prepare so the business continues to thrive whether you’re there or not
Plus on the show this week, we’ve got an another awesome prize – a physical time-tracker that really could change your life. And Paul’s featured guest could inspire you to create a new revenue stream
Featured guest
Thank you to John Clark from Solutions Shared for joining Paul to talk about how he created a new revenue stream based around customising Microsoft Dynamics.
John Clark is the founder and a director of Solutions Shared Ltd. With a background in software engineering, consultancy, IT infrastructure and Microsoft SharePoint, John started his CRM consulting career in 2008. Over the years, he has transitioned Solutions Shared from being an IT support company that did some CRM consultancy, to being 100% focused on the implementation of CRM for small and medium sized businesses.
Connect with John on LinkedIn.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Producer James Lett told you about the chance to win a Timeular tracker dice and lifetime Pro membership – find out more and enter HERE (closes midnight Sunday 8th August 2021 UK time)
You can join Paul in the MSP Marketing group on Facebook
Many thanks to Nate Freedman from Tech Pro Marketing for recommending the book Who: The A Method for Hiring by Geoff Smart and Randy Street
On August 10th Paul will be joined by Praveen Ramesh from Superops.ai talking about how to create lots of content just by listening to one podcast
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le