How one big decision changed this MSP owner’s life

The podcast powered by the MSP Marketing Edge Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green. How one big decision changed this MSP owner’s life Featured guest: Steve Dempsey has been a Managed IT Services owner for over 25 years and only serves small businesses in several different markets in the UJS. In addition he owns a small SEO agency for MSP’s only to help them generate local organic leads for their business. Hello and welcome to this special for Easter. I’m joined today by MSP owner Steve Dempsey, who’s going to tell us his business owning journey. And trust me, you have never heard a story like this before. There are many highlights, one of the best being how he went from losing thousands in his business every month to making thousands, with one key decision. Steve is a unique and generous character, and you are going to love everything he has to talk about. Hey there, I’m Steve Dempsey. I’ve been in the IT business for 25 years and my main IT company is NeoTech Networks. And it’s so cool to finally get you here onto the podcast, Steve. We’ve got our special episode for Easter 2025, and I feel like you and I have both been in lots of the same places at the same time, but we’ve never had a quality conversation. You’re obviously highly active in The Tech Tribe, as am I. We nearly met at Scale Con, which was the big marketing conference in Vegas in October last year. I actually talked to you from the stage and we did some cool stuff where you were in the audience and I was on the stage, but we never found each other afterwards, so it’s absolutely crazy. But I’m delighted to have you here on the show. And the reason I want to have you here, well there’s two things that I want to talk about. The first of them is you are one of the most unique MSPs that I have ever come across and you have a very unique lifestyle and I want to explore today what your life is like and what you’ve had to go through to get to that life. And just as a bit of a tease for the many MSPs that will be listening to this on the podcast or indeed watching this on YouTube, Steve has an enviable lifestyle and it’s nothing to do with having lots of houses, a yacht, cars, anything like that. But Steve is living his best life and also has a great business. So that’s what we’re going to explore first of all. And then secondly, you have one of the most unique approaches to SEO, search engine optimisation, that I’ve ever come across. So I want to explore that because I know you had a huge amount of success for it, and indeed you are helping a small number of other MSPs to implement that in their business. But let’s start with the lifestyle stuff. So first of all, Steve, let’s hear your story. So you said in your intro you’ve been in the tech world for 25 years, which sounds like such a long time, doesn’t it? I’m 50. How old are you right now? I’ll be almost 52. Okay, so we’re more or less the same age then. Talking about 25 years, it sounds a lot and when you realise, hmm, that’s half of my life actually, that’s quite sobering in some respects. Tell us about your tech career then. So how did you get into tech in the first place? How did you start your first business? What’s your journey into this MSP space? To sum it up quickly, full disclosure, I actually never went to college. I only have a high school diploma and I’ve always had an entrepreneurial spirit. My last full-time job was, this is probably embarrassing to admit it’s been that long, my last full-time job was probably 28 years ago. The company went out of business. I always had that just drive in me to do something on my own. And then when I was 27 years old w...

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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le