How to market your MSP to accountants

The podcast powered by the MSP Marketing Edge Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week… How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge. 4 huge marketing problems that damage your MSP: These marketing problems do massive amounts of damage to MSPs, and yet they’re so easy to overcome when you understand them. Are these damaging your business? Here’s what to do. MSP insider’s lessons from 18 years of marketing: If you want to grow your MSP by attracting new clients, the chances are you’re making some fundamental marketing mistakes. My guest today shares his 18 years experience working at an MSP and reveals what really moved the needle. Paul’s Personal Peer Group: Do you sometimes find that your team makes the same mistakes over and over again? Well, this is actually your problem, not theirs, and here’s the process to eliminate the problem. How to market your MSP to accountants Dream client alert. For many MSPs that target verticals or niches, they find accountants (CPAs) to be a very attractive sector. Are you targeting accountants? If not, you really need to hear this, and if you already are, then this is going to make things so much easier. Let’s deep dive into why accountants switch MSPs, what they’d want from you and how to grab their attention. Accountants are a perfect fit for MSPs. They have a business that’s dependent upon technology. They’ve got compliance and regulations, and they’re often very stable businesses with lots of recurring revenue. So imagine this, you are sitting across the table from a busy accountant and they’ve literally got piles of tax returns and spreadsheets and calls with their clients all lined up. What’s the one thing that you know that they don’t want? More hassle. And understanding that is the first step in marketing your MSP to accountants. Get inside their head and their heart and really understand what drives them and what would drive them to pick your MSP instead of someone else. Accountants live in a world of rules, a world of deadlines, a world of compliance, and a world of absolute attention to detail. They value accuracy, speed, and security above almost anything else. So if you want them to even consider working with your MSP, your messaging has got to show that you understand their world. Talk about what matters to them, not technology. Instead show them how you help them keep their client data safe, how you help them to meet deadlines without system crashes, and how you help them eliminate the panic of last minute tech issues during tax season. I mean you can literally paint them a picture, you can say, imagine your team working flat out in January (or whenever your local tax season is) and instead of the WIFI dropping in and out or your software slowing down or freezing, everything just works because in the background we’re monitoring everything, we’re fixing problems before you’re even aware of them, so you can focus on your clients and tax returns and getting things done while we are focusing on your technology. Now that’s the kind of language that really gets into someone’s heart as well as their head. And then you start to think about how to influence them and get them to influence each other because accountants really do talk to each other. In fact, most people in any sector talk to other people in that sector. They ask for recommendations,...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le