Marketing an MSP is like boiling water

The podcast powered by the MSP Marketing Edge Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week… Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for years and years. MSPs: Get a better understanding of your prospects’ pain points: You can get a better understanding of your prospects by using the five why’s framework. It’s a problem solving method developed by the founder of Toyota and I believe that you can use it in your MSP sales. How MSPs build trust, authority and credibility in the AI age: In this new world of AI some marketing tactics don’t work anymore and some are way more important than they’ve ever been. My guests reveal how you can use PR to your advantage in this new landscape. Paul’s Personal Peer Group: Do you struggle with content creation? I have a brainstorm of really great ideas for you to try. Marketing an MSP is like boiling water You must get so frustrated at how long it takes to generate leads and new clients for your MSP. And you’re not on your own there, lots of other MSPs feel the same. But imagine if there was a quick and amazing fix for this frustratingly long drawn out problem. Well, there is, and even better news, while this painful long wait for new clients will be driving your competitors insane, you can train yourself to think differently. I think one of the things that MSPs find the hardest when they really start taking their marketing seriously is just how long it takes to win a new client. Because you read stuff on the internet, don’t you, about people who set up a funnel or they have a special offer or they do this new shiny tactic and there’s always a promise that you launch something at 9 in the morning and you have your first sale by 9:30, but that’s not really how it works for managed services. Managed services are a double-edged sword in that you both benefit from and you are punished by them. Let me explain what I mean by that. On one side of the sword, it takes a very long time to win a new client, but on the other side of the sword, they pay you money every month in monthly recurring revenue and they stay for years and years and years. And it’s that lifetime value, the revenue that the client contributes to your business over the decade they stay with you, that is what you’ve got to stay focused on with your marketing. So if you are measuring your marketing by doing a little piece of activity today, like sending an email or posting a blog post or putting something on LinkedIn and you expect that is going to generate a hot lead who turns into a client tomorrow, it just doesn’t work that way. You haven’t got the right marketing mindset and that’s always going to lead to you being frustrated with your marketing. The right marketing mindset is about having a great strategy and implementing that day to day, but sticking with it until you are sick to death of it. Because at the point that you are sick to death of it, that means it’s actually just starting to cut through to the people you’re talking to. So you keep doing it and keep doing it and keep doing it, and it really does work like that. The strategy that I always recommend to MSPs is super simple. Three steps, six words: build audiences, grow relationships, convert relationships. Which means finding people to listen to you, for most MSPs that’s LinkedIn and your email li...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le